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How Australians are spoiling their furry associates

There’s a sky-blue topaz pendant hanging from Flex the French bulldog’s collar – it’s her birthstone, and an emblem of affection from her homeowners, Shae and Pat Robbins. Flex additionally has a sterling silver heart-shaped title tag, and her subsequent reward might be a diamond pendant.

“She will by no means have sufficient bling,” says Shae. “Lots of people praise and ask me the place I acquired it from.”

Shae Robbins French Bulldog, Flex, wearing a $200 topaz pendant.

Shae Robbins French Bulldog, Flex, sporting a $200 topaz pendant.Credit score:Louise Kennerley

The Sydney couple had by no means heard of pet jewelry till they not too long ago noticed it on Instagram. The 2 items of Richie Paws jewelry price $200, a worth Shae says didn’t “break the financial institution” contemplating Flex price $9,000.

“French bulldogs are fairly excessive upkeep anyway,” she mentioned. “I don’t see it as an costly price contemplating aluminium canine tags have to get replaced each couple of months.”

Pet bling is the newest approach besotted homeowners are spoiling their furry associates. A 2021 research by Animal Medicines Australia confirmed cat and canine homeowners spent a collective $30 billion in a yr on their pets, totally on meals and health-related gadgets. Pet possession grew throughout the pandemic from 69 per cent of Australian households proudly owning at the least one pet, up from 61 per cent in 2019. Meaning extra pets to spoil, and companies considering up new methods to draw the pet greenback.

Luxurious manufacturers have lengthy supplied designer pet equipment, such because the Hermes Rocabar canine collar at $925, and Louis Vuitton’s monogram leash for $555.

In Australia there’s an eclectic providing of pet jewelry and equipment, all the pieces from beaded canine bracelets from ​​Let’s Pawty and rhinestone canine tie necklaces from Doggytopia.

Nonetheless, luxurious pet jewelry continues to be an untapped market in response to Richie Paws’ founder Daniel Haddon. He was impressed to begin the enterprise after investing in a bespoke luxurious title tag for his cavoodle, Penelope.

“I needed to provide her one thing treasured and precious, and I assumed different individuals may need this luxurious too. I might take a bullet for my pet, she is my little one.”



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