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On-trend in Orgiva: Meet the inspiring expat serving up Alpujarran fashion from a buzzing new vogue retailer


FREYA Ruth Rodgers is an inspiration to ladies in enterprise. 

The British businesswoman arrange Orgiva’s buzzing new vogue retailer, El Armario de Freya, in November 2021, after a two-year battle towards breast most cancers.

El Armario attracts a various clientele from conventional Spanish girls to the Northern European residents of Orgiva’s various communities – all of whom discover a bit of one thing to go well with their style and price range. 

The store has many repeat prospects, who go to weekly and even day by day!

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The British businesswoman arrange Orgiva’s buzzing new vogue retailer in November 2021 after a two-year battle towards breast most cancers. Picture: Jo Chipchase

Freya moved to the realm after she got here to a standstill in Marbella, following an exhausting chemotherapy programme.

Having beforehand lived in Lanjaron, the place she ran the favored Ambienza vegetarian café a decade in the past, she is delighted to be again working within the space.

“Apart from operating Ambienza, I’ve labored as a purchaser and window dresser all my life,” she tells the Olive Press.

“However, in 2020, I used to be recognized with breast most cancers and consider that ongoing stress contributed to my medical issues. I liked my work in Marbella however had too many tasks and hours.”

She continues: “The chemotherapy programme ran from October 2020 to Could 2021 and once I returned to work afterwards, I felt completely drained. 

“I used to be dwelling in La Alpujarra and doing radiotherapy in Malaga, which concerned fixed driving. I additionally needed to acquire my daughter from faculty and take care of the animals – it was a vicious cycle.

So I made a decision to open my very own store, the place I might apply my vogue retail expertise domestically. Once I wasn’t at radiotherapy periods, I used to be organising the brand new store inside with my supportive girlfriend, who may be very sensible. 

“We created all of the fixtures and fittings ourselves as a result of the builder was poorly, consider it or not! I used to be frazzled however needed to open earlier than Christmas final yr.”

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“I made a decision to open my very own store, the place I might apply my vogue retail expertise domestically.” Picture: Jo Chipchase

And it duly did, launching in late November with an enormous occasion attended by native dignitaries and a few of the various group: an fascinating combination of individuals.

Her job now, she explains, is to maintain a eager eye on the realm’s vogue developments. 

“The primary Alpujarran kinds are tender, pure materials mixed with flattering, timeless cuts with a bohemian twist,” she says.

“You by no means know what folks may purchase. Conventional, Spanish girls may select a tie dye jumpsuit, whereas members of the native communities normally favour the ball robes.” 

Has Orgiva progressed over time in vogue phrases? 

“The realm nonetheless attracts the identical sort of individuals, with the identical sort of favor, however now they spend extra money on vogue and are extra acutely aware of their look.”

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“You by no means know what folks may purchase”. Picture: Freya

To advertise her store, Freya held a well-received vogue present at La Fabrica, in Lanjaron, in February. 

“We teamed the catwalk reveals with seasonal meals to mirror the spring/summer season season. All fashions had been from the native communities, of Spanish, English and different nationalities, and of varied ages, shapes, and sizes.”

She is now set to launch an ecommerce web site by the top of summer season. 

Observe her on Instagram right here.

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